Sometimes, the complexities of fashion boil down to just one word: fit.
We’ve all seen that gorgeous dress, looming in decadent splendor on the botique floor, only to try it on and – flop. Frei Designs aim to provide unparalleled fit, inspired by deep study of the history of dress. With inspiration from current trends and time-tested construction, the pieces are both high-design and wearable. This shows in their hand-dyed creations and elegant embellishment.
This deep ruby dress from their Fall 2008 collection borrows some elements from 19th century design but adds relaxed, gentle volume for a modern fusion. The result is uncommon – and fitting.