H&M’s New Fashion Campaign is Different (and That’s Good) [Video]

This new fashion campaign is awesome.

We told you about how H&M had plans to make things at the company more sustainable. Now the company is making waves because of its new video campaign, which, coincidentally, is promoting its sustainable efforts.

The company’s new campaign features an array of models: a transgender model, plus-sized model, older models, a person with a prosthetic limb, Sikh men, and a woman in a hijab. Watch the campaign below.

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Abbie Stutzer

Writer, editor, and owner of Ginchy!, a freelance writing and editing company, and home funeral hub. Adores smart sex ed, sustainable ag, spooky history, women's health, feminism, horror, wine, and sci-fi.