Jimi: The Wallet for Pocket-Sized Pockets


“What is that?” I asked my housemate.

He was doing his online banking, and next to his pad of scribbled finances was a small rectangular box of bright plastic, about the size of a credit card. He opened it up and slid out a few credit cards.

“Who needs a wallet?”

Who indeed. There’s the fact that most wallets and purses use leather, and our feelings are mixed on that issue. But how about functionality? How many modern money-holders are too big to fit in our pockets – or get too big, because the larger capacity they are, the more they accumulate stuff? Opening my wallet (yes, leather), I find stubs, used train tickets, receipts, brightly-colored paperclips and a gift-card with no credit left on it. Junk.


In contrast, the Jimi Wallet – “the wallet for people who hate wallets” – holds your credit cards, a driver’s license, a few reward cards and nothing else (although you can also buy a version with an external money-clip). If you always know where your keys are, hang the Jimi on your key-ring! It’s rainproof and sturdy, solid yet light, and it’s both recycled and recylable. As a further eco-incentive, the manufacturer invests 1% of profits in environmental causes.

A wallet that actually fits in your pocket. Now that’s progress.

Images: Branch

Mike Sowden

Mike Sowden is a freelance writer based in the north of England, obsessed with travel, storytelling and terrifyingly strong coffee. He has written for online & offline publications including Mashable, Matador Network and the San Francisco Chronicle, and his work has been linked to by Lonely Planet, World Hum and Lifehacker. If all the world is a stage, he keeps tripping over scenery & getting tangled in the curtain - but he's just fine with that.