Josie Maran Shares Her Favorite Tips for Flawless Beauty


Just because you can appreciate a natural approach to beauty doesn’t mean you have to stop wearing makeup. Planet Green’s interview with model-turned-natural-cosmetics-saleswoman Josie Maran gives you the scoop on the latest in eco-friendly beauty products. Instead of going back for that two-dollar drugstore eyeliner (you know who you are), why not buy something that’s not riddled with phthalates and other kidney-pulverizing compounds?

Model Josie Maran has spent plenty of time in makeup chairs – which is experience that came in handy when she started her own line, Josie Maran Cosmetics. Organic and natural ingredients in the moisturizers, mascara, blush, lip gloss, liner, and other beauty must-haves make for non-toxic products-many of which have more than one use, so you can condense your supply (and your morning routine). Now, Maran has partnered with Kelly Ripa for the Green Idea Swap: Along with Ripa, Zem Joaquin, and Anna Getty, Maran posts daily green tips on Ripa’s website, Kelly Confidential, and for every tip you share, Electrolux appliances donates $1 to Global Green’s sustainable building projects.

Planet Green: What’s one cosmetics ingredient we should absolutely avoid?

Josie Maran: I avoid synthetic fragrances. Synthetic fragrances contain phthalates which are added to many cosmetics and beauty aids to increase flexibility and break down other ingredients, but studies have shown that phthalates can cause damage to the lungs, liver and kidneys, and to harm the developing testes of offspring!

PG: What’s the first step in developing an eco-friendly beauty routine?

JM: Look for natural products that contain few ingredients. Less is more. Using products with the least amount of ingredients and additives ensures its natural purity. Josie Maran Argan Oil is 100 percent pure organic Argan Oil – nothing else. It’s my “beauty secret”, and the best lightweight all-natural moisturizer. And it’s a great product to try when you first decide to go natural!

Check out more of Maran’s beauty tips at Planet Green.

Editor’s note: Article by Blythe Copeland. Originally published by our friends at Planet Green. Planet Green is an offshoot of Discovery that covers every aspect of green living, from tofu to tattoos. Be sure to visit them and say hi, and follow Planet Green on Twitter, too!


Image: Josie Maran