In a tight economy, small businesses need to think outside the box just to exist, never mind to thrive.
So one might consider it pretty bold of Kate McGregor, owner and founder of (sustainable haven and four-year-old) Kaight in Manhattan to open a second location in Brooklyn. Others would say it’s a positive step in the right direction for sustainably minded boutiques worldwide, including the emerging designers that fill those spaces.
I caught up with her this week and asked a few questions about her shop’s evolving success. Here’s what she had to say:
Do you think naming your store Kaight has given the shop an opportunity for people other than those searching for sustainable designs to come in?
I definitely made a conscious effort to exclude any eco terms from the name of the store. I wanted the clothes and accessories to appeal to customers based on their quality, design and aesthetic. I don’t like the idea of promoting something only because it’s eco-conscious. I think it comes across as gimmicky.
What are some interesting ways you’ve been able to keep Kaight in the limelight?
I am very much aware that the traditional retail format is becoming outdated. I have launched several initiatives at the store and with designers to keep things fresh, and I’m always considering ways to make shopping at Kaight an experience rather than simply a commerce-driven event.
Kate McGregor, founder of Kaight holds a TimeOut NY accolade
Do you work with other designers/leaders in the NYC sustainable scene? Do you think that’s been part of your success
I do participate in a lot of events in the green community and work closely with many designers here.
Why the new shop in Brooklyn?
I’ve been considering a second location for awhile. I flirted with the idea of opening a store on the West Coast. The idea for the Brooklyn store developed during a random bike ride. It just clicked that this is where Kaight and I should be right now.
What’s your secret for success?
I think the biggest reason for my success is my physical presence in the store. Customers really like interacting with the businesses owner (me!) and I’m able to communicate my vision, as well as the stories of all of the products, better than anyone. I try to make each interaction with my customers as personal as possible and I think that’s why they keep coming back.
You can meet Kate at the Manhattan Kaight at her next event October 7th from 6-9 p.m. featuring Matt & Nat founder and creative director Inder Bedi as well as peruse the shop’s new fall line up.