Tag, You're Green!


Unless you’re one of those people who can’t stand the itch, are a designer who realizes labels mean a lot to the overall presentation, or like to shamelessly buy for the sake of, labels pretty much float below the radar. But, as with anything that’s created nowadays, they add up.

To eco-designers and manufacturers of apparel labels like Avery Dennison, labels have always been important. It’s their business.

At next month’s IMB meeting in Cologne, Germany, Avery Dennison will show a range of their eco-friendly clothing labels and water-based transfers for performance fabrics.

According to Eco-Textile News, Avery Dennison proposes to create labels made from 100% recycled PET bottles, recycled tickets and certified paper tags that carry Forest Stewardship Council (FSC) certification.

Avery Dennison also proposes that their Heat Transfers, (the manner in which the label is imprinted), can be made 100% water-based and PVC free and “suitable for a broad range of applications including performance fabrics.”

For those of you who carelessly free them from your clothes for fear of being scratched all day, that means sustainable cutting.

Amy DuFault

Amy DuFault is a conscious lifestyle writer, consultant and fashion instigator. She resides in Cape Cod, Massachusetts.