London Fashion Week S/S 2011: The Sustainable Show


London Fashion Week has been host to Estethica – the eco-fashion focused exhibit during LFW for nine seasons, and this year the fashion industry was ready for more! This year, the Sustainable Show took place on day two of LFW and encompassed an assortment of eco-fashion’s best known designers including: Dame Vivienne Westwood’s World’s End Collection, Stella McCartney, From Somewhere, People Tree, Junky StylingHenrietta Ludgate and Christopher Raeburn, just to name a few.

A collaborative presentation of ethical fashion at its best, the Sustainable Show proved to be a coveted event with a tightly held access list.


The presented looks featured integrated pieces in which designers’ collections complimented one another in a very real ready-to-wear display. The show was rounded up with a procession of t-shirt clad models, each proclaiming a “Death by…” statement.


For all its hype, the show was considerably short. Hopefully the apparent demand and interest in sustainable fashion will prompt a larger presentation for next year.

Images: Greta Eagan