Nau Now


It was late July when Allison told us in her post The New Nau, not to worry, the eco-clothing brand Nau would be back. And she was right. Having been rescued out of its pending demise by the Santa Barbara-based clothing company Horny Toad, the new Nau is ready to roll. The entire Fall ’08 product line premiers this week on Nau’s newly designed website.

What we came to know and love about the old Nau has only gotten better. The company proudly remains true to its sustainable design philosophy and has successfully refined its “innovative blend of beauty, performance and sustainability.”

The recycled poly Profile Fleece Hoody (approx $200) actually gives fleece a sexy name. And speaking of sexy, this cashmere/angora Flourish Dress ($248) has a high collar, side pocket and ribbed trim that make it an essential part of any winter wardrobe. If a trench is on your list, the Modus ($425) is made from recycled post-consumer and post-industrial polyester waste. Hard to believe something so “trashy” could be so stylish and protect you from wind, rain and grime.

Plus, for the first time starting in November, Nau will be available at select retailers across the U.S. I can’t wait to see how the future unfolds for Nau…now.

Shown above: Scape jacket