Océé – Riding the Slow Fashion Wave

The recently launched eco-conscious fashion line Océé is inspired by oceanic imagery. Each piece is made to order and 2% of the proceeds benefit Surfrider Foundation Europe.

Océane Buret connected with the ocean at an early age, while spending summers sailing with her family across France and Europe. Since then, she has spent time working in the fashion industry in Paris, New York, Auckland and Los Angeles. Chaz Gangster is an American artist whose work is inspired by the swirling colorful display of oceanic imagery. He has also worked on costumes and art featured in music videos by artists like MGMT, the Killers, and Chairlift.

The two met in New York City in 2009 and decided to start an eco-conscious fashion line together. This first collection by Océé features five prints of Gangster’s art on unisex T-shirts and tank tops made from organic cotton. The prints – named “Onde,” “Abysse,” “Anémone,” “Evume,” and “Méduse” – pay tribute to the priceless but fragile environment in our oceans. Fittingly, the collection was made in partnership with ocean conservation organization Surfrider Foundation Europe, to which Océé donates 2% of their profit.

One of Buret’s main goals, however, is to propose a new behavior towards fashion, develop an alternative to mass production and fast fashion and raise awareness about sustainable development among its customers. Each piece in the collection is a limited edition of a 1,000 and are made to order according to custumers’ selections, which involve print, size and shape. The only way to purchase an item is to pre-order it online via Océé’s website.

Buret hopes to expand the line to include swimwear, surfwear, accessories and even more custom items. In the meantime, we’ll just lose ourselves in these gorgeous prints.

Johanna Björk

Johanna is a sustainable fashion writer currently based in Ojai, CA. Read her weekly On Trend column to learn what's new in eco fashion.