Revolution Apparel: Sparking Conversations On the Road About Sustainability

A tour along the West Coast to talk about fashion and sustainability.

It always comes back to wanderlust. Curiousity. A need to see and experience and learn.

A few weeks ago, we packed up our 1993 Chevy conversion van (lovingly named Zooey) and headed west. With several states and a big mission ahead of us, we thought about how we ended up here – driving a bright blue, decal-laden van from Missouri to the West Coast, in hopes of sparking conversations about fashion, consumption, and the environment.

In the last two years, we’ve started a company, designed a 100% recycled garment, raised over $64,000 on Kickstarter, and are gearing up for our biggest adventure yet:

A “sustainable fashion tour” of the Pacific Northwest.

The mission? To spark conversation about where our clothes come from. To encourage thought about where our money goes, who makes the products we buy, and how we can make them better. To change the way we shop, in order to change the ecological and humanitarian status of the planet.

Fashion is not pretty. It takes 4,310 chemicals to make the shirt you’re wearing. And one of the fastest ways to change the world is to make more conscious purchases. That means asking the tough questions of the companies you buy from and thinking deeper about how much you truly need. The state of our world depends on it.

We don’t have all of the answers, but we’re on a journey to find them. From Seattle to San Francisco, we’ll be talking to people on the streets, opening a mobile “pop-up shop,” hosting events and meetups, and interviewing some of the most exciting front-runners in sustainable fashion.

Simply put, we’re starting a movement. A movement to spark conversations between corporations and consumers, and to get people talking to each other. It’s going to be an adventure. And for it to be a success, we need you to come along.

For the next eight weeks, we’ll be sharing our stories from the road here at EcoSalon – the highs, the lows, the revelations, the setbacks. Along with a filmmaker, Steve Celano and our event coordinator, Alice, we’ll be making our way down the coast in hopes of sparking change in an industry that desperately needs it.

So it all comes back to wanderlust – with a purpose. We hope you’ll share in our need to see, experience, and learn. Until next week, here’s a (super-short!) description of who we are, what we do, and why we’re obsessed with sustainable fashion.

We’re Kristin and Shannon, the founders of {r}evolution apparel – a clothing company focused on sustainable and versatile design. We created the Versalette – one garment that can be worn over 20 different ways — as a dress, skirt, shirt, poncho, purse & more. It’s made in the USA with 100% recycled fabrics. In 2011, we launched the Versalette on Kickstarter and raised over $64,000. Since then, we’ve been featured in Forbes, Gadling, and the New York Times. To learn more about our mission, check out our website, Facebook, Twitter, and watch this video about why we do what we do.