I’m tickled pink that the Bay Area company Serena & Lily – which names its collections with offbeat girl and boy names (Maggie, Hazel, Rye, Lulu) – has now introduced a new organic line, climbing on the green bandwagon and responding to what customers want in the nursery.
“It’s about making healthy, responsible choices for us, our children, for our families, and for the planet,” says the growing home design company. “People need to know the story behind each product – where it comes from, how it’s made and why it’s made that way.”
The highly successful duo promises that the organic options will contain the same signature quality and style, which really is unparalleled in the baby decor market. That’s why the company that began selling out of a small warehouse has moved into major department stores, including Bloomies, where it caters to the grownup bedding market.
The certified organic cotton products thrown into the lovely variety of kids’ bedding include a quilted innerspring crib mattress $425, a spring shaded Maggie Collection of crib linens ($569 for 3p set), an ultra chic, hand-embroidered, Market Sling, $129, in earthy shades of grass, cloud and flax; and a 5’x7′ Potholder rug, $589, made from 100% recycled clothing and other textiles, available in grass or oatmeal.
If these organics are too green for your nursery, check out the other new organic collections, including Hazel (orchid and brown florentine-pattern) or Rye (blue bandanna print), at the site. All of the collections have coordinating low-VOC paint in 20 shades, as well as matching rugs, slipcovered gliders, and lamps with fabric shades. It’s basically one-stop shopping for the nursery, and now shopping that is sustainable for the price.