Shop For Japan Today and Help People in Need

Shop and 10% of proceeds will go to the Japan relief effort.

From where you sit and read this, the devastating 8.9-magnitude earthquake and tsunami that rocked Japan on March 11th have claimed over 10,000 lives and caused ongoing dangers to at least three nuclear power plants. It’s been one horrifying headline after another, and a barrage of images that make your heart sink.

According to Stephanie Rogers of EcoSalon, “Analysts say that recovery costs could reach $180 billion, and so far, donations to Japan have been a lot lower than those to other countries faced with recent natural disasters. The Japanese people need our help.”

VivaTerra, EcoSalon’s green retail sister company, is ready to assist in the ongoing, worldwide relief efforts by donating 10% of all sales from the VivaTerra site all day today, Saturday, March 26. Proceeds will go to the American Red Cross Japan Earthquake and Pacific Tsunami Relief Fund.

Co-founder Bonnie Trust Dahan says: “The graceful elegance and respect for natural beauty that defines Japanese design have inspired the aesthetic of VivaTerra since its founding. Over the past seven years we’ve been proud to offer numerous Japanese items from ceramic Imari bowls to Kosui teacups and Kuskai puff towels. Time and again we’ve come to trust and learn from that culture’s love of nature in all of its leafy and blossoming grandeur.

We want to contribute, even in a small way, to help the thousands of people in Japan who have suffered immeasurably in the wake of the country’s national catastrophe. We ask you to join VivaTerra as part of the global community donating to Japan’s recovery. Ten percent of all purchases on our web site on Friday and Saturday will be contributed directly to that cause. Please join us in giving back, with gratitude and deep appreciation for all that Japan has given to us.”


Amy DuFault

Amy DuFault is a conscious lifestyle writer, consultant and fashion instigator. She resides in Cape Cod, Massachusetts.