Fashion Feeling: Spring’s Best Fashion Films

Kick start that spring feeling with fashion’s best new films.

Fashion lovers are generally a visual lot. As the growing interest in Pinterest, Tumblr and other image-based social tools demonstrates, more and more of us like to absorb information visually. So if you’re thinking its time to turn your winter wardrobe into spring style, take a look at fashion’s best new films for color trends, silhouettes and fabrications to look out for as the warmer months slowly approach.

Above. In the captivating 16mm film entitled, “She Builds Domes in Air,”  by acclaimed artist Catherine Sullivan, Kristen McMenamy stalks the intricate inner and sensory worlds of the Alexander McQueen spring/summer collection – designer Sarah Burton’s third and most celebrated yet.

Burton tells AnOther Magazine: “The McQueen woman doesn’t want to feel casual. It’s not that kind of world. When you put on the clothes, they make you stand differently, feel differently. It was about how to do that but make it feel light. I’ve always been part of Lee’s romantic side, that’s what I love. Although there are elements of this collection that are quite dark, even sinister, there’s always a romance to it, a delicacy. Empowerment and protection: Working here, you always have to bring it back to Alexander.”

Geren Ford Spring 2012 Fashion Film from Geren Ford

For those dreaming of clothing suitable for a springtime spent outdoors, check out the first in a series of fashion videos featuring the spring 2012 collection of lifestyle brand, Geren Ford.

Ford describes the film to Racked : “Echoing the line’s wanderlust for life and as-chic-at-noon-as-at-midnight ethos, the film is a visual recap of ‘the night before,’ a peek into late-night mischief of a get together where decorum and good manners went home hours ago and with each step unfolds epic house party lore, mischief and chaos, and the blossoming of young love.

Lane Crawford: High Style on

A meditation on the ephemeral qualities of fashion, luxury store Lane Crawford’s “The Pinnacle of Style,” takes us behind the scenes of its spring 2012 campaign. Shot by powerhouse photographic duo Mert Alas and Marcus Piggott and starring China’s biggest stars Li Bing Bing and Chen Ran, the animated short presents the store’s latest collections from the likes of Azzedine Alaïa, Céline, Givenchy, and Yves Saint Laurent.

Lane Crawford Fashion Director Sarah Rutson explains to Nowness: “The power of fashion to help an individual express themselves is central to the store’s ideology. As Mark Twain said, ‘Clothes make the man, naked people have little or no influence on society’. Clothing is an outward expression for someone to show their individuality, as the essence of who they are.”


Rowena Ritchie

Rowena is EcoSalon’s West Coast Fashion Editor and currently resides in San Francisco, CA.