Read all about it! Entertainment Weekly has published the first video advert with built-in speakers to get the attention…
Consumers
Are We Finally Weaning Off the Bottle?
Bottled water sales have dropped for the first time in at least five years as a result of vocal environmentalists spari…
Updated Fed Appliance Standards Save Billions While Cutting Energy
The Department of Energy was asleep at the wheel, but tough new national appliance standards for 26 common household an…
The 11 Dirty Little Secrets Your Grocery Store Is Hiding
True or false? Your local grocer employs a scheming team of experts who work behind the scenes to orchestrate every litt…
Despite Recession, Shoppers Still Go for Green
The economy might be in a downturn, but according to the 2009 Cone Consumer Environmental Survey, that’s not stopp…
One Stop Shopping for Benevolent Gifts
The television ad begins with a romantic winter scene of snow flakes falling and a couple frolicking. A slick male voice…
Environmentalism 2.0: Goodbye Greenwashing?
As the eco-friendly movement matures and embeds into mainstream culture, the power of green iconography diminishes ̵…