EcoSalon’s top stories this week. Is it better to support large companies half-heartedly dabbling in eco fashion o…
Greenwashing
The Green Plate: Frito Lay, How Green You’re Not
ColumnFrito Lay may be a natural at greenwash, but they’re not green. The other day, when a banner ad touting the …
The Beige Report: Greenwashing Makes Us Feel Dirty
ColumnGreen marketers want us to believe in their products while hiding their dirty laundry. To listen to the marketers,…
Greenwashing the Beast
How car companies are marketing gas guzzlers as green. Car makers, desperate to move lingering inventories, are immersed…
Walmart and Geo Girl: Growing Up Is for Keeps
Forget Generation Y. Marketers are on to an even more valuable group: Generation Z. Eight to twelve year old girls repre…
Talk Is Cheap, Modular Is Not
Talk is cheap, and 2010 was full of inexpensive shameful words and labels. As the green movement took hold and stepped i…
Third Wave Green: A Cold Hard Look at 10 Sacred Cows
The Third Wave Green concept we’ve introduced at EcoSalon means taking a hard look at the environmental movement&#…
The Beige Report: A ‘Green’ Noah’s Ark. Really.
Green. Recently, the mere mention of the word has started to make me cringe. In an attempt to market a multifaceted issu…