First there was “clean coal”, now there’s “green coal” – though neither would gain t…
Greenwashing
Lost and Found in the Age of Affluenza
I’m always tempted by those clever hooks for purses to keep better track of our keys. They’re usually hidden…
8 Eco Terms Everyone Should Know: From COP15 to Astro-Turfing
My days are filled with issues such as Climate Change, renewable energy, recycling, LEED buildings, CO2 sensors, de-lamp…
The Ceramic Industry: Is a Little Green Better Than None at All?
It wasn’t the answer I had hoped for, in fact it threw me. And when I finally landed it was clear I had my next to…
Marketing Authenticity: 7 Corporations Riding on the Coattails of a Movement
The collapse of the economy has had a curious effect on our culture. Shuttered chain stores and denuded neighborhoods ha…
Kentucky Fried Marketing
We’ve got our eyes on you, KFC. For years now you’ve been a cornerstone of the fast food movement, bucketing…
Greenwashing Earth Day
Green-wash – verb: the act of misleading consumers regarding the environmental practices of a company or the envir…
Smoke and Rear View Mirrors: Behind AAA's Green Curtain
Recently we told readers about Better World Car Club, a greener alternative to the highway lobbying AAA. Seems like AAA …