What are “fashion haul” videos saying about today’s teenager’s attitude toward consumerism, and …
JC Penney
Fashion Marketing 101: What Discount Sales Cover Up
SeriesInundated with marketing messages, Americans adjust their spending belt. In part 1 and 2 of this series, we looked…
Cautious Retailers Don’t Get Burned
While 2008’s holiday buying was a vicious sting for many retailers (read: overstocked store shelves with far more …