Take Back The Filter

Having happily sworn off bottled water in favor of refillable pitcher filters (like Brita or Pur), many of us save countless plastic bottles from the landfill. But now we have bulky plastic filters to throw out every couple of months. Sure, it’s less trash than bottles, but still, what gives?

Take Back The Filter has launched a campaign pushing Clorox (the owners of Brita) to either set up a filter recycling program or create a reusable filter with a permanent housing, in which you only have to replace the environmentally-safe carbon granules inside. No plastic to throw away. British company Aqua Select has already done this, but so far no American company has jumped on this eco bandwagon. Take Back The Filter is working to change that, and if you’re a filter-lover like me, you can help them do it.