EcoSalon Shops! Presents: H Fredriksson


Yesterday I wrote about the fun part of your closet with Feral Childe but forgot to mention another, more curious section you might want to consider: The dramatic.

When it comes to this niche, where you find yourself actually wanting to wear art and channel Film Noir, you should consider Swedish designer H Fredriksson to represent.

Actually inspired by Bergman films depicting the human condition, designer Helena Fredriksson combines her Scandinavian ethics with Brooklyn sass to create forward pieces of art you can actually wear. Think traditional Nordic crafting fused with American contemporary culture, and throw in a bit of signature H Fredriksson tailoring, and you have the end result. She also implements nature inspired prints pulled from her own photographs into the collection which I think, makes the line all that more personal and pretty and well, dramatic.

Not to mention when you wear her line you’ve got enough going on that you probably could step into some film noir.

When I came across her label years ago I was in love with the look book photography: pale models in tall grass clad in high-waisted, sweeping dresses with graphics of branches. Smitten.

You can take your labels and flush them, I go for designers who feel their designs. Helena is definitely down with that.

Made in New York City from sustainable materials and a whole lot of Swedish charm, there’s a lot to love about Helena and her line. We look forward to finally meeting her at EcoSalon Shops! on June 4th. Be sure to stop by!

Amy DuFault

Amy DuFault is a conscious lifestyle writer, consultant and fashion instigator. She resides in Cape Cod, Massachusetts.