EcoSalon’s 2013 Eco-Beauty Approved Guide Part 4: 17 Makeup & Color Products

Eco Salon Eco Natural Beauty Approved

Welcome to the fourth installment of our seven-part Eco Salon Eco-Beauty Approved Guide: Makeup and Color. Coming up next is:


We’ve worked really hard to gather this list from professionals in the field, including Kristen Arnett, Paige Padgett, Jessa Blades, Greta Eagan, Sophie Uliano, Todra Payne, Renee Loux, Starre Vartan and others, along with our very own editors and writers. We’ve looked at ingredients, brand missions and philosophies, considered skin and hair types, all types of concerns and tested several products in each line. We’ve broken it down by category, with multiple options in each, so get ready for lots of options.

We’ve also considered price and tried very hard to include a broad range from luxury to affordable for just about any budget. Even though we’ve listed just one or two product recommendations per brand, it’s hard to go wrong with these companies, so experiment until you find your new must have products! Without further ado, please read on for the 2013 EcoSalon Approved Eco-Beauty Guide!


100% Mascara

1. 100% Pure

100% Pure strives to always provide the best and most nourishing skincare products while loving and being charitable towards animals, offering the only makeup colored from the antioxidant rich pigments of fruits and vegetables. Absolutely no synthetic chemicals, artificial fragrances, chemical preservatives or any other toxins!

Product Pick:

Fruit Pigmented Mascara (for a natural look, high gloss, deep color, good shine)

Alima Pure

2. Alima Pure 

Based on the premise of minimal ingredients for maximum impact, they know that a few natural ingredients can give every woman the power to present her best self to the world with confidence.  Their collection of mineral makeup uses only the purest cosmetic-grade, skin beneficial mineral pigments without irritating additives, fillers or fragrances.

Product Picks:

Shimmer Shadows (for everyone, rich pigments, huge color selection)

Mineral Foundations (for everyone, color to match any skin tone)

couleur caramel

3. Couleur Caramel 

Couleur Caramel USA makes natural and organic makeup and skin care lines designed to give you access to sustainable, healthy and comfortable products.

Product Picks:

Mascara (a favorite of make-up artists)

Eyeshadow (a favorite of make-up artists)

Devita Prime Corrective


4. Devita 

One of the fastest growing all-natural, 100 percent paraben free, PETA certified, vegan cosmeceutical skin care line in the country, offering more than 100 different DeVita Natural Skin Care products, a complete line of revolutionary aloe-infused mineral color cosmetics, and a professional line of skin care products sold exclusively through

Product Pick:

Prime Corrective (for make-up lovers, clear primer for all skin types to minimize imperfections)

Dr. Hauschka

5. Dr. Hauschka 

Dr.Hauschka natural skin care products and holistic home remedies respect the body’s natural rhythms, working with these processes to restore balance and bring about lasting beauty. Dr.Hauschka believes that when individuals feel healthy and balanced, they are better able to care for others and the planet on which they live.

Product Picks:

Eyeliner with Applicator (rich pigment and smudge friendly applicator)

Pure Care Cover Stick (for blemishes, treat them while covering them up

Eve Organics

6. Eve Organics 

Eve Organics proudly offers expert blends of nature’s abundant gifts, formulated to support the reversal of specific skin conditions using wholesome, nourishing skin food infused with vitamins, minerals, enzymes, botanicals and therapeutic grade essential oils. Their mission is to educate about the lack of regulation in the cosmetic industry by making harmful ingredient information available to their customers.

Product Pick:

Stick Concealer (for everyone, creamy, blends well, light to dark skin tone options)

Jane Iredale

7. Jane Iredale 

Committed to providing a product line that has the utmost integrity and the ability to enhance the lives of women through its effectiveness, simplicity and beauty.  By combining skincare with makeup, Jane Iredale created a new concept in beauty that’s had a lasting impact.

Product Picks:

Pure Pressed Mineral Base Foundation (creamy for a powder foundation, good coverage)

Bitty Brow Kit (sculpt perfect brows)

Glow Time Full Coverage Mineral BB Cream

Juice Beauty

8. Juice Beauty 

Clinically validated, authentically organic beauty products supported by solid eco-values created by a team of experienced professionals and scientists who are pioneering organic efficacy within the beauty products industry. Formulated using a unique, antioxidant packed organic juice base, they use powerful ingredients such as alpha lipoic acid, coenzyme Q10, DMAE, peptides, fat soluble Vitamin C and essential fatty acids for optimum results.

Product Picks:

Purely Kissable Lip Color (super creamy with great shine, flattering on most skin tones)

Irresistible Glow Facial Highlighter (blends well for a natural flush, nearly universally flattering)


9. Lavera

Lavera provides truly natural cosmetics with proven effectiveness and designed for sensitive eyes and skin.  They are committed to making sure you and your family is safe from potentially harmful ingredients by subjecting their contents and production processes to the stringent third party oversight.

Product Picks:

Volume Mascara (good color, definition, thickening and staying power)

Primitive Natural

 10. Primitive Makeup 

Beauty should not come at the expense of our health.  With the hope and intention of contributing to the wellbeing and beauty of women everywhere, Primitive Makeup understands that women will not make the switch to natural cosmetics unless the performance, colors, taste and feel are on par with ‘traditional’ products, and delivers.

Product Picks:

Lip Liner (high pigment defines well and stays put)

Lip Stick (rich, creamy colors glide on)

Priti Polish

11. Priti NYC 

Vegan, completely non-toxic, and are free of toluene, dibutyl phthalate, formaldehyde, formaldehyde resin, and camphor, these luxury polishes are fast drying, chip resistant, contain a UV inhibitor, and are extremely durable and glossy. Available in over 100 different shades from metallics & bright neons to rich darks and everything in between.

Product Picks:

Nail Polish (stays put, vibrant colors)

Soy Nail Polish Remover (works quickly and effectively)

Revolution Balm

12. Revolution Organics 

Revolution Organics was created out of the desire to simplify women’s lives and to make healthy, responsible lifestyle choices when it comes to beauty products. Hence, they came up with luxurious, beautifully formulated, healthy multi-purpose beauty products that could do more so woman can use less.

Product Picks:

Freedom Glow Beauty Balm (universally flattering multi use balm)

Freedom Lip Gloss (glossy, not sticky, highly moisturizing

RMS Luminizer

13. RMS Beauty 

RMS Beauty is dedicated to transforming the way women use makeup and it’s about more than simply using organic ingredients. This is where RMS Beauty breaks away from the pack of natural cosmetics because they are formulated with raw, food grade, organic ingredients in their natural state, allowing their, living, healing attributes to penetrate and rejuvenate the skin.

Product Picks:

Living Luminizer (add glow & light anywhere on the face, skin beneficial)

‘Un’ Cover Up (creamy, blends perfectly, skin beneficial)

spa ritual

14.  Spa Ritual 

Dedicated to the spa tradition, SpaRitual is committed to creating eco-friendly products and packaging perfectly crafted for the enlightened consumer. Their formulas use Vegan ingredients from around the world, including specially selected, organic and wild crafted plant essences and are naturally colored and free of synthetic dyes.

Product Pick:

Nail Lacquers (chip resistant & a large color palette)

W3LL Universal

15. W3LL People

Their modern approach to beauty is powered by “3” core principles: advanced performance, premium 100% natural/organic ingredients, and sustainability. These principles at work result in innovative cosmetics using extraordinary quality, integrity and purity to achieve beautiful aesthetic results outside and healthy results inside.

Product Picks:

Universalist Luminous Multi-Use Stick (versatile, flattering color for all over)

Nudist Colorbalm Stick (super moisturizing sheer lip color)


16. Vapour Organic Beauty 

Revolutionizing luxury and performance cosmetics with pure, organic formulation, unique light-as-air textures and sophisticated color artistry. Made from natural mineral pigments suspended in certified organic botanicals, Vapour delivers the look of flawless, glowing skin without compromise.

Product Picks:

Trick Stick Highlighter (camouflage dark shadows and add light to cheeks and eyes)

Soft Focus Instant Skin Perfector (minimize skin imperfections & pores)

African Violet

17. Zosimos Botanicals 

Zosimos Botanicals LLC is a woman-owned business that handcrafts their mineral make-up and natural skincare in a 100% wind-powered studio. Zosimos Botanicals’ products are the antithesis to mass-produced cosmetics.

Product Pick:

Eye Liners (for everyone, tons of colors, many vegan)

Read Eco Salon’s 2013 Eco Beauty Approved Guide Part 1: 19 Bath & Body Products here.

Part 2: 41 Facial Care Products.

Part 3: 11 Hair Care Products.

Looking to try healthy beauty products before you buy?  Goodebox delivers 6-7 personalized samples per month to take the guess work out of cleaning up your beauty routine. Try Goodebox today.

GoodeBox Beauty