Today’s consumer is playing striptease with their packaging: how minimal can you go?
Trending right now in package design is minimalism: clean, simple, graphic-free, often recyclable packaging for our daily essentials. By virtue of being minimalist – listing only the need-to-know basics – a new generation of designers is recognizing that the less distraction they put on the outside of a product gives consumers greater license to become more engaged with what’s on the inside.
Brands that rely on minimalism to sell their wares assume the best about us: that we can make informed decisions without the influence of swirling rainbows and fairy dust. Here are seven household brands and concepts that use the simple kind of straightforward, minimalist packaging we can’t wait to see on a shelf near us.
NEVET (Hebrew for “sprout”) is a conceptual company that manufactures DIY home growing hydroponic kits, the idea being that you can grow your own edible plants when the going gets tough, or the produce gets too expensive. The concept and minimalist packaging was designed by Israeli college student Or Smarli.
Egg Box recreates the egg crate in as minimalist of a way as possible without compromising functionality, by Budapest-based designer Otília Andrea Erdélyi.
The packaging for BluePrintJuice (check for availability here) was designed by Doubleday and Cartwright, listing simply the ingredients in a boldly contrasting font offset against (you got it) blue print. Minimalist food packaging at its best.
The Origami Food Box, designed by Michealle Lee for an eatery in Manila, Philippines called Guactruck, is meant to resemble a bud that blossoms into a flower. The minimalist packaging uses only one piece of paperboard with no glue or plastic.
Red or White was designed by Peter Bankov and Julia Nevstrueva of Design Depot to take the guesswork out of distinguishing between French, Italian or Spanish wine, whittling the choice down to a Good White or Good Red.
Designed by Australian student Lesley Morris for a conceptual boutique tissue, toilet paper and sanitary product company called dryer*, the packaging itself is meant to create brand desirability particularly for the fashion conscious consumer or perfect minimalist out to spruce up a gray palette.
UK designer Ruth Pearson came up with this packaging concept for Tesco, for when a bean is really just a bean.
Image: Antrepo