{r}evolution Reel: What Does Sustainable Fashion Mean to You?

If you’re new to our journey (or even if you’re not!) we’ve created a video to introduce ourselves, our journey, and our mission. We’ll be posting here each Friday with videos and thoughts from the road, so we hope you’ll join the conversation.

It’s a tough question to answer. Sustainable fashion can mean so many things and be described in so many different ways.

But last week, while on tour, we took the opportunity to ask the people of Seattle this question: What is sustainable fashion?

We got a mix of answers – and not one of the same. So today, we’re sharing what it means to us.

Sustainable fashion is clothing that’s created with the whole life-cycle of the garment in mind. From design to sale, two questions are asked:

Where did that piece of clothing come from?


What’s going to happen to it when it’s no longer worn?

Sustainability means a system of longevity that considers everyone and everything that’s involved, from the cotton farmer to the factory worker to the seamstress. It means using responsible (and low-impact) fabrics, ethically-sourced materials, and smart design that doesn’t deteriorate as quickly as the trends.

People often ask us where they can find sustainable clothing, so below is a list to get you started:

Buffalo Exchange, Good Will, Savers, Value Village. We always prefer buying used to buying new. Recycling, repurposing and reusing are the fastest way to get textiles out of our landfills. Remember, one (wo)man’s trash is another (wo)man’s treasure.

Horny Toad and NAU. These two labels partnered up, and you can find a combination of outdoor active-wear and casual wear all sustainably-sourced.

The Autonomie Project. Great basic tees, sneakers and pet products. Everything is organic, sweat-shop free, and vegan.

People Tree. Based in the UK, founder Safia Minney has pioneered the environmentally-friendly and fair trade fashion industry.

PACT. 100% organic-cotton underwear. Remember, the stuff underneath your clothes matters, too!

Sites we love. Fashioning Change is a great resource for finding responsible fashion at the same price points as mainstream brands, and they’re here featured here on EcoSalon weekdays, with new and interesting labels introduced all the time.

For more great sites, check out EcoSalon’s top eco-boutiques to shop.

What does sustainable fashion mean to you? Leave a note in the comments below, and check back next week when we post about spending, our shopping habits, and true cost!