Levi Strauss & Co. CEO Chip Bergh says you don’t need to wash your Levi’s jeans. How’s that for sustainability? Desi…
Levi Strauss
Jake & Maya Launch Upcycling Denim Challenge
Have you got the blue jean blues? A new competition aims to turn your denim trash into treasure. When Levi Strauss crea…
Levi’s Makes Wearing Garbage Fashionable with ‘Plastic’ Jeans
This spring, you might be wearing the latest in denim fashion trends courtesy of Levi’s: used plastic bottles. “Th…
Behind the Label: Levi Strauss’ E-Valuate Program
Green jean, baby. In 1873, Levi Strauss & Company invented the first blue jeans, a durable pair of trousers that cou…
Balancing the Benefits of Fashion Greenwashing
The balance of sustainable fashion lies within your every purchase. A year or two ago this article would have been entit…
You Nguyen Leads a Benetton Renaissance
Benetton gets a new creative director who hopes to strike a balance between fast fashion and luxury. In the mid-’6…
When Tags Matter
Levi Strauss is just one of many denim lines clothing the majority of the planet so it was great to hear that they’…
Customization: The Future Is Full of Clothing That Fits
I hope Mom doesn’t mind, (she’s my #1 fan) but I have to let you in on a conversation we had recently about …