TRAID to Fight Global Poverty


There’s a lot to learn from the cool UK example of raising funds to share the wealth.

Take Oxfam, for instance, and their ethical and secondhand shops whose funds raise money for relief efforts around the globe. They do great work and offer us one-of-a-kind clothes and jewelry to die for.

Another group, most commonly known as TRAID (Textile Recycling for Aid and International Development) is a UK charity that actively works to divert clothing and shoes from landfills as well as to reduce world poverty by raising funds for development projects.

From TRAID has sprung TRAIDremade, an environmentally-conscious fashion label launched in 2002, giving new meaning to conscious shopping. They recently partnered with Timberland to create Bagsy, limited edition eco bags made from 100% recycled denim and leather (including reconditioned Timberland shirts and jackets).


Bagsy by TRAIDremade and Timberland

Timberland’s role in the partnership is equally impressive with its “Change Your Wardrobe, Change Their Lives” campaign where Timberland customers get 20% off new purchases by donating clothes they no longer need. TRAID then transforms the clothes into “funds to fight global poverty.”

If you live in London, shopping TRAID is a given. But the best resource for Stateside shoppers is to contact the site and see if you can claim your own Bagsy and have it shipped. (Man, but then there’s a carbon footprint to offset. Can’t anyone open a location here?)


Amy DuFault

Amy DuFault is a conscious lifestyle writer, consultant and fashion instigator. She resides in Cape Cod, Massachusetts.