www.Wow: The Top 10 Online Eco-Fashion Boutiques


Offering the finest selection of stylish and sustainable clothing, accessories and more, online fashion retailers are getting eco.

Finding eco-fashion products can sometimes get a bit tricky and time-consuming, as most of us can’t find them at our local mall. Luckily, several online retail sites have popped up over the last few years, each offering a carefully curated selection of sustainable fashion that must meet specific criteria for environmental and ethical standards. The shops listed below are full of exclusive, affordable (and expensive), on-trend and super cute clothes that are good to the planet and the people making them.

1. BTC Elements

All of the items sold through BTC Elements are hand-selected, made in the USA by small designers and artists, and often one-of-a-kind pieces. Apparel, accessories and gifts made mindfully make up the collections on the retail site that “combines smart style with sustainability.” Featuring clothing from Raw Earth & Wild Sky, Ecozuzu, Sub Urban Riot, accessories made from recycled skateboards, bicycle inner tubes and jewelry made from upcycled tins, BTC Elements is the ultimate destination for unique items that are fresh, inspiring, environmental and ethical.

2. Beklina

Beklina offers an artfully curated collection of sustainable, designer fashion pieces that does justice to the amazing work of its featured designers. Established in 2006, Beklina has gained the title of original “eco boutique” by showcasing the arousing and influential collections of the strongest thinkers and creators in the fashion world today that marry their craft with the concept of sustainability. Find labels like ORGANIC by John Patrick, IVANA Helsinki, Pendleton Portland Collection, Lina Rennel among the selection of stylish, responsibly made and quality crafted items.

3. Clean Spirited

This online store offers a wide selection of items for men and women, as well as kids apparel, shoes, accessories, jewelry and home products. With more of a focus on casual wear and yoga garb, Clean Spirited features brands like Jonano, Alternative, 4-rth, KindLabel and Autonomie Project. Each product also has a rating based on a 5 Point Eco-Scale that includes: how natural the product is, whether it’s recycled, if it’s locally sourced or produced, Fair Trade and humanitarian.

4. DonnaDonnella

DonnaDonnella’s online store Green this Season showcases and sells sustainable fashion designs from around the world. Find designs from Black Noir, Camilla Norrback, edelziege, ecology, Outsider and Lindi Harrison in this community of like-minded designers. A large variety of styles and product types make this Amsterdam based online store a great spot for finding trendy, European eco-fashion.

5. Embodies

Embodies is a mecca of sustainable, eco-friendly fashion, accessories and art that showcase the amazing creativity that can blossom through recycling, use of natural materials and eco-conscious concepts. Always asking questions about the origins of the materials used, labor, manufacturing impacts and design processes, the store has chosen to feature brands like Alabama Chanin, Greenbees, Josh Podoli and Prairie Underground. If you’re in Larkspur, CA, make sure to check out the shop in person to see the amazing mannequins made from grasses, leaves and reclaimed materials.

6. Equita

With the aim of making responsible living practical and accessible, this online store offers a wide selection of fashion, lifestyle and apothecary items. “Essentials for ethical living” is the shop’s slogan, which is echoed in each detailed products descriptions.  When viewing a product you’ll learn the origin, manufacturing processes and ecological or ethical aim behind each item.

7. Fashioning Change

Launched in 2011, Fashioning Change is a revolutionary online eco-fashion resource offering stylish, high-quality brands that protect the environment, human health and human rights. Their  “Wear This, Not That” feature allows shoppers to find sustainable alternatives to their favorite mainstream brands, making sure that the better option is in the same price bracket as its polluting and labor rights compromising alternative. The platform is the most comprehensive resource for sustainable fashion, with great daily deals as a bonus!

8. Juno & Jove

Juno & Jove defines itself as “the premier shopping destination for the conscious consumer.” Launched in 2006, this online boutique carefully selects each of its items, making sure that they are at least one of the following: made in the US, contain organic fabrics, employ fair trade principles, locally sourced, vegan, handmade, recycled or repurposed. Never compromising on style, the store features (and beautifully photographs) brands like Feral Childe, Coclico, Edun, and Raleigh Denim.

9. Kaight NYC

Independently owned and based in the heart of New York City, Kaight is a pioneer of the eco-fashion movement. Featuring apparel and accessories from Amour Vert, Covet, Erin Templeton, Made with Love, Melissa, Nau, NinaZ, Sprout and many many more, this is a one-stop shop for a variety of ethically produced, eco-friendly and well designed products. Expertly curated, the Kaight selection is always fresh, new and on-trend.

10. Shift Boutique

The venture of Amanda Converse, Justine Copperanth, and EcoSalon’s own Amy DuFault, Shift offers an exclusive selection of clothing, shoes, jewelry, beauty and body care products and home accessories. As you’d expect the owners’ discerning eye for sustainable style ensures that all products are made from organic, eco-friendly and green materials. Find brands like Stewart & Brown, Olsen Haus, Elroy, Kelly B and Neu Aura through this Cape Cod based shop and online store.

Image: joan!ta