A Case of Hot (Green) Air?


Call me skeptical, but when an eco item claims to be the one and only or first ever, I start to wonder…is it an exaggeration or flat out green washing?

Journalism 101 taught me to fact-check. And for those of you not old enough to remember a time without the interwebs, fact-checking used to require hours of research and phone calls and trips to the library. Now it takes seconds.

So when we received an email from the Eco 8000 folks touting the first ever eco-conscious hair dryer (it’s not) and its amazing ability to protect hair and the environment, I had to ask myself…Just how legitimate does a product’s eco-originality need to be in order to warrant praise?

Don’t get me wrong, every little effort matters, but when companies make a big green claim, in my opinion, they should have the substance to back it up. And when it comes to hair dryers, well, who really needs them anyway? I just spent five weeks in Santa Fe and didn’t wear make-up or dry my hair the entire time. Do I need to tell you how healthy my hair and skin feels? Towel-drying is the most eco for both me and the planet.

But there are occasions that call for a blown-dry coiffure, so what’s next best?

The Barbar Ceramic ECO 8000 Blow Dryer has a ceramic heating element that allows it to dry hair faster using less energy (1000 watts versus 2000 watts for the average blow dryer). The ceramic also cuts down on the harmful effects of radiation – the average hair dryer emits 200-400 mG of harmful radiation while the Eco 8000 emits only 1.9 mG. You’ll find it for $150 at barbarartist.com or your local luxury beauty supply store.

Saving energy and avoiding radiation exposure is important, but the Eco 8000 is hardly the firstand definitely not the only ceramic or green gadget in its class:

The BaByliss Eco Dry hair dryer also halves the energy used (1000 watts) without sacrificing quick drying time. Its new motor focuses on increasing air flow rather than temperature, and it also uses ionic conditioning to reduce frizziness. Lightweight and great for travel, it’s sold in the U.K. or online at Argos for approximately $40.

BaByliss also sells the Pro TT Tourmaline 1000-Watt hair dryer. The ceramic mixed with tourmaline gem stones make for a faster drying time as well as no frizz and less hair damage. Sounds good to me, especially for $20 at Goodman’s or $23 at Cedina.

Brookstone has a 1,000-Watt Travel hair dryer for only $25.00, which you’d assume would blow on the weak side, but after perusing the raving user reviews, I’m ready to buy one for everyday use.

Image: mikalbisnovat