Athens, Georgia based Community releases a Spring/Summer 2014 collection of wearable nature.
Nestled in the heart of southern Americana is a style savvy, eco chic and continuously creative fashion collective and shop called Community. Founded in Athens, Georgia in 2010 by designer and entrepreneur Sanni Baumgartner, Community offers a selection of organic and ethical fashion alongside re-designed vintage garments that contribute to the local economy and support Athens’ artists and designers. For her Spring 2014 (cleverly named) Community Service collection, Sanni took inspiration from her home environment and collaborated with local manufacturers and artists, leading the example for creating sustainable clothing in the USA.
The Community Service Spring/Summer 2014 collection features a naturalistic yet modern take on garments. Sanni based the most recent collection on prints of tree bark, lichen and moss taken from the landscape of the North Georgia mountains, translating them onto fabrics and their form on the human body.
The texture photos were then printed onto organic cotton using Spoonflower, a North Carolina based digital fabric printing company that specializes in printing on to anything from silk to wall paper. A combination of this printed fabric and re-purposed vintage materials resulted in a collection of fresh, nature inspired and very chic pieces.
All of the materials used in the collection are either organic cotton or recycled vintage, and everything was designed and hand made at Community in downtown Athens, GA.
Sanni herself states that images and prints incorporated into the collection “really ties together my love for this area, for the beauty of nature and for sustainable fashion. It’s like wearing nature, but modern and high tech at the same time.” The collection was launched on April 2014, and can be found at the flagship store or at Community’s online shop.
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