In the last of this 4 part series, undercover industry writer, Louise Lagosi address the history of fashion marketing, t…
Greenwashing
Behind the Label: Alternative Apparel
How “alternative” is Alternative Apparel? Alternative Apparel is often marketed as an alternative to mass-ma…
Behind the Label: Avon’s Crusade Against Breast Cancer
Avon has long been a major player in the fight against breast cancer. But why do they continue to use chemicals that hav…
Behind the Label: Odwalla Juices as Healthy As They Claim?
With a parent company like Coca-Cola, are Odwalla juices as healthy and natural as they claim? The story of Odwalla is t…
Saving the Planet One Package At a Time?
Feel good package design that hooks consumers where it matters most: in the shower. When you found your perfect shower g…
Interview: Author Kate Fletcher on New Fashion & Sustainability Book
InterviewLooking at the entire fashion system and how to incorporate the consumer. Kate Fletcher is a true pioneer of su…
From The Vault: The Whole(some) Truth
Don’t believe the hype. These days, big brands are falling over themselves to prove they are toeing the planet-fri…
Behind the Label: Is Stella McCartney a Sustainable Brand?
Has Stella McCartney earned her place in the sustainable-fashion spotlight? The mainstream media often labels designer S…