Marketers get keen as to what drives women to shop based on habits. Good and bad, everyone has habits. Flossing, exercis…
Marketing
Fashion Marketing 101: The Pushers
SeriesInundated with marketing messages, Americans adjust their spending belt. Editor’s Note: This four-part serie…
And the Most Important Trends to Watch in 2012 Are…
The shoppy ones? Check, please. As if to match the excess of cakes and cookies and champagne of the holidays, the run up…
Marketing 101: Out With The Old, In With The New
You don’t want it or need it but somebody will convince you otherwise. The economy is in the toilet, and people ar…
Better Living Through Publicists: Total Betch Edition
A behind-the-screen look at the consistently ridiculous inbox of a writer. Ever wonder how Star knows which celebrities …
Clever Advertising with 12 Arty Ads
With ads like these, you could almost skip the museum. From cradle to grave, we are being marketed to. At this point in …
The InsidHer’s Guide to Life: I’m So Over Her
ColumnEnglish doesn’t have the feminine case. Stop trying to add it to the rotation. “These ‘Influence…
The Beige Report: Greenwashing Makes Us Feel Dirty
ColumnGreen marketers want us to believe in their products while hiding their dirty laundry. To listen to the marketers,…