Good ol’ Target is making strides to do its best in beauty and wellness. The most recent addition of W3LL People makeup, including some the brand’s new products, is another added bonus to a store that keeps getting better and better.
The popular super store works toward sustainability and energy efficiency, and sets new goals each year at the Target Sustainability Forum. It is also making an effort to clean up its beauty aisles by requesting that manufacturers remove some of the most toxic cosmetic ingredients from products by 2020. This nudge by the retailing giant will likely create a higher demand for transparency in labeling and safe ingredients in a great number of beauty, baby care, personal care, and household cleaning products.
As the store works its way into cleaner products, the cropping up of favorite green beauty brands on Target shelves is a welcome sight. On your next shopping trip you may encounter organic beauty favorite, W3LL People, along with the brand’s latest products.
W3LL People launched earlier this week in select stores across the country. Not only does this keep us green beauty gals ultra happy, but introduces high performance natural makeup to those who’ve yet to try it. A great way to get started with clean beauty.
W3LL People New Makeup Products Launched in Target
Now, for those new products we talked about: All of W3LL People’s products are nontoxic and work like a dream. But anytime there are new items added to an already great line, it’s a good thing.
Bio Tint Multi-Action Moisturizer with SPF30 $28.99
The first thing I love about this product is the color. It is so natural looking and works into skin fabulously. I don’t love foundation, so usually opt for a tinted moisturizer because they feel lighter, are easier to apply, and look more natural on my skin. This one does not disappoint. Secondly, it is not at all greasy, so no problem wearing your facial oil or serum underneath. And there is the added benefit of mineral sunscreen to protect your lovely skin. Made with healthy oils, organic botanicals, and a bio-peptide complex to hydrate, smooth, and brighten the complexion.
Expressionist Liquid Eyeliner $17.99
W3LL People’s first liquid liner delivers super rich, intense color and is so much fun to apply. The smudge-proof formula doesn’t smear or flake, no small feat for eye makeup, and the precision tip means you can draw on a fine line or go for a wider application. This liner is even quick drying and water resistant, so feel free to wear wherever you go. New to liquid liner? Take a look at these application tips to get started.
Natural Contour and Highlight Duo $24.99
Is contouring dead? Not if you do it the right way. Yes, there are still plenty of women sporting the overly contoured look. I’ll admit, I was a bit reluctant to try the darker color in this duo when it first arrived. I’m now actually using it every day and loving it. As W3LL People advises, you apply the darker contouring shade to the contour of cheeks, temples, sides of nose, and jawline. The key is to use a light touch and blend the shade into skin, not create severe lines.
Here is how I use the duo. I apply the darker shade where the face normally gets a tan … cheekbones, top edge of forehead, and bridge of nose. I’m no stranger to highlighter, and love to apply it where light naturally hits the face … bridge of nose (I apply over the contouring shade), just above cheekbones, top edge of forehead, and cupid’s bow. This is a serious must-try product and will also look fabulous once summertime rolls around.
Other new items to the W3LL People makeup line are Nudist Multi-Use Color Duo, Bio Brightener Invisible Powder, and Bio Extreme Lipgloss in Candy Apple Red. All products are vegan and cruelty-free. To get in on a chance to win a $500 Target shopping spree, follow W3LL People on Instagram and watch for the contest announcement and guidelines. A winner will be selected on March 3rd. Good luck!
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Image via W3LL People.