Any natural beauty enthusiast has dreamed of walking into a department store and seeing a whole counter dedicated to nat…
Green Beauty
How to Choose the Best Eyeshadow Shade for Your Skin Tone
You wouldn’t use the wrong color foundation or concealer, right? Of course not! Choosing the best eyeshadow shade is jus…
Poéthique: Finding the Beauty Wisdom in Nature
Great business ideas often start small and simple, with a vision to make the world a better place. For Poéthique founder…
One-of-a-Kind Natural Beauty Samples are Now a Thing
What woman hasn’t wished for a peek inside a natural beauty lab? Better still, take home a to-go bag of the leftovers. G…
Yasss! Bar Soaps are Still In: Good Looking and Good for Skin
Think bar soaps are an old school skincare item your grandma used? (She totally did). But–a big but!–Bar soa…
How to Shop Green Beauty Online Like a Pro
Unless you are fortunate enough to have the likes of NYC green beauty shops nearby, you likely shop online. Confused ove…
6 Best Places to Shop Green Beauty in NYC
Taking a trip to NYC this summer? Lucky enough to live there? One great thing, amongst many, about being in the Big Appl…
Positive Messaging on Beauty Labels: A Feel Good Trend
Beauty product marketing usually focuses on outward beauty. The appearance of skin, hair, body. But if beauty truly come…